Goldtree Reserve operates through its own licensed entity in the United Arab Emirates, providing a regulated foundation for all gold-related activity. In parallel, the firm works in close coordination with a select group of independently licensed partners, forming an integrated ecosystem designed to support scale, continuity, and compliance across every stage of the trade process.
This collaborative structure ensures that each transaction is executed within a controlled environment—anchored by regulatory alignment, operational oversight, and long-standing counterpart relationships.
"Gold is still the ultimate
store of wealth"
GoldTree's commitment to excellence is reflected in its rigorous due diligence process, which ensures that our investments are thoroughly vetted and assessed every step of the way. The company takes a long- term approach to investment, focusing on building lasting relationships with global investors and providing them with access to a diversified range of investment products.
Overall, Goldtree's success can be attributed to its strong leadership, experienced team, and commitment to excellence in all aspects of its operations. As the company continues to grow and expand its reach in the global gold market, it remains committed to delivering exceptional value and service to its clients.
Founder & CEO
JACOB MOORE
Jacob Moore is a seasoned investment professional with over 15 years of experience across alternative asset classes. As the founder of Goldtree Reserve, he brings a disciplined, insight-driven approach to the physical gold market—grounded in a broader track record spanning natural resources, sustainable infrastructure, real assets, and private market strategy.
Over the past decade, Jacob has worked closely with capital partners and operators across multiple verticals, including renewable energy, property development, and structured commodity trade. Since 2020, his focus has extended to the gold export space, where he has played a central role in shaping compliant, institutional-grade pathways for private investors seeking direct exposure to physical metals.
Jacob is recognized for his clarity of vision, consistency of execution, and an unwavering commitment to integrity—qualities that continue to define his reputation among peers and partners alike.
Security Trustee
TED MERCER
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Goldtree is privileged to have Ted Mercer as the Security Trustee (EPO Mercer), overseeing our investment instrument and operation with unwavering dedication to our investors' best interests.Ted brings a wealth of experience and legal prowess to safeguard our clients' best interests. Ted's a renowned solicitor affiliated with Spencer West LLP. His stellar reputation is built on a long and illustrious career, with notable expertise in the communications industries, both domestically in the UK and on the international stage.
Ted's extensive career spans various legal domains, including public law and the nuanced intersection between public and commercial law. His proficiency extends to property litigation, where he has represented a substantial West End landlord, showcasing his well-rounded expertise.
With two cases presented in the Supreme Court / Privy Council in recent years, Ted Mercer's global perspective underscores his commitment to navigating complex legal landscapes. His diverse experience positions him as a key player in ensuring Goldtree's investors are well-protected.
Capital Introduction Partner
TED MERCER
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Santiago Martínez is the Co-Owner and Head of Business Development at Alcral AG, a Swiss-regulated financial firm specializing in asset management, trading, and investment structuring. With over two decades of experience in financial advisory and capital markets, Santiago has been instrumental in connecting private capital with innovative investment opportunities.
At Alcral AG, Santiago leads initiatives that bridge traditional finance with emerging asset classes, facilitating access to alternative investment strategies for a diverse clientele. His role encompasses strategic partnerships, investor relations, and the development of bespoke financial solutions that align with clients' long-term objectives.
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As a Non-Executive Funding Partner at Goldtree Reserve, Santiago contributes his extensive network and expertise to support the firm's investment programs. His insights into market dynamics and commitment to fostering sustainable growth have been invaluable in advancing Goldtree's mission to deliver robust investment opportunities to its stakeholders.
